I write LinkedIn posts for B2B founders who'd rather send a rough voice note than sit down and write. I also run the blog you can visit above — I publish there every week for small business owners, so writing in a clear, direct voice isn't new to me.
Before this, I spent 15 years as a roofer and carpenter — Latvia, London, Dublin, Amsterdam, Reykjavik — and trained in coaching and communication at the Sports Pedagogy Academy in Riga. Both mattered more than they should have. Roofing taught me that nothing gets signed off until it holds up in conditions you don't control. Coaching taught me that the job isn't to sound smart — it's to hear how someone actually thinks, then hand it back to them clearer than they gave it to you.
That's the method. I'm not templating your voice from a script. I'm listening for it, then writing something that still sounds unmistakably like you, post after post.
No hype. No templated posts. No unnecessary meetings.